Hi my name is Norm Bettencourt I am a passionate self defense instructor who every day is pumped to get up and try to find new effective and practical solutions to self defense. Why am I so passionate? Well there were two incidents of significant nature that guided me in this direction.

The first was when I was 16 years old I had a friend who was raped and murdered found with a plastic bag over her head discarded like a piece of garbage in the middle of nowhere. I can’t imagine the fear, panic and helplessness she must have felt in the last moments of her short life. I sat at her funeral feeling sadness, hurt, shock, and anger. I believe no one deserves this kind of treatment not even an animal.

Then a few years later I was humiliated to find out that my many years of training in different martial arts and having a Black Belt didn’t protect me. When one night I was forced to put those skills to the test and learned that what I knew was not meant for the streets only for the dojo or in a sport oriented situations.

From those two incidents I made it my goal to find tactics that would work for me and not against me. I began studying and researching different tactics of combat used by military personnel, street fighters and prison inmates.

I began researching and consulting with doctors regarding anatomic weak points of the human body and the psychological responses the adrenaline dump plays on the human body. I interviewed both perpetrators and people who survived or were victims of violence. I also later incorporated my fifteen years of experience dealing with violence working in the security industry in areas such as night club bouncing, restraint work and body guarding.

Through years of trial and error by putting these principles, concepts and tactics to the ultimate test in real life violent encounters that I myself found myself in working in the security industry. I created a self defense system based and created around natural, instinctive and primal movements that human beings have during threatening situations and combat.

I have gone on to appear on different television shows and publications explaining my self defense principles, concepts and ideas that are simple, effective, similar in movement from one another and yet easy to remember during times of fear and chaos.
Here are just a few shows and publications I have been on…

What I teach is unconventional and outside the box and as far from traditional that you can think of. Why? Because I have known individuals that were victims of violence who had self defense training under their belt one I even knew was a martial arts/self defense instructor.

So what went wrong? Why didn’t the skills that they practiced protect them?

When I created my women’s self defense program called the S.H.E System as mentioned previously I interviewed both victims and survivors of violence to get inside their heads, to find out what they did that helped or hindered their self defense situation.

Less is more when it comes to self defense. If you learn multiple techniques on how to disarm someone with a knife and the day comes when you are threatened with a knife your brain will automatically go through all the knife disarming techniques which you have learned. In those mille seconds your brain will try to figure out which technique is best to use in that given situation increasing your reaction time exponentially.

As well your brain will confuse and distort the information due to the affects of adrenaline and you will not know what to do. This in turn places you in the flight/freeze response. You basically are frozen in fear not knowing what to do making yourself defenseless.

Woman who survived violence just focused on one or two “specialized” tactics and that was it. They were able to react quickly without any confusion knowing exactly what they had to do to escape the situation.

Self defense is 90% mental and only 10% physical. You must be able to control fear when you are in a self defense situation. Victims of violence were frozen in fear, while survivors possessed the “killer instinct mindset” placing them in a controlled rage not allowing fear to take over and control them.

Tactics should be simple and similar in movement from one another to work and remember. Women who were victims of violence all said the techniques they learned were too complicated to remember. When they were attacked they couldn’t even remember their names.

So regardless if you are dealing with an armed attacker, fighting on the ground or blocking a strike the tactics should be simple and remain similar in movement so you can remember them under the effects of adrenaline.

Focus should be placed on targets not techniques for it is impossible to follow a set pattern of pre-set movements. Violence is pure chaos and you must be able to improvise to be able to protect yourself. You need to focus on targeting tactics when hit cause an anatomic and domino type of response onto your attacker’s body.

Survivors of violence said their instincts took over and they responded to violence without any thought. That it was easier to focus on hitting certain targets regardless if it was hit with a body part or object then having time to think about complicated techniques to execute. They just thought hit this area as hard and as fast as they could and then escape.

This is just a small sample of what I found out through my research. All the answers to your self defense questions are revealed inside this one of a kind book.

This book will give you targeting tactics which are instinctive, simple and similar in movement from one another regardless if your face down or standing up with a gun at your head. I give you equalizing secrets that average women have easily used to even the odds against a threat twice their size. You will also learn how to overcome fear with a simple mental triggering exercise that everyday women have used to protect their children and themselves from a threat.

How to control fear so you’re not a victim of the flight/frozen response.
Learn one simple tactic that you can instantly learn right now that will stop any attacker dead in his tracks (this alone is worth the value of the book).
How you can transform anything around your immediate surroundings as a weapon so you always have an equalizer around you.
Learn a secret tactic that women have used to prevent a rape without even getting physical with an attacker.
Find out how to use your power of seduction to gain the upper hand in any potentially violent situation.

Try this test for size: This is how to properly open a door to prevent a forced entry. Whenever opening your door only open it slightly, the ball of your foot should be pressed snugly up against the door while the heel of your foot is firmly braced on the floor. This way even if the person at the door tries pushing the door inwards, your foot will act as a door jam preventing the person from forcing the door open.

Note: You must wear shoes so you have traction for this tactic to work.

Regardless of the persons size they will have a hard time entering due to the leverage caused by your foot. You now can force the door closed with your hands while keeping your foot in place. Lock the door and call 911. Another good idea is to have a self defense product an arm’s reach away from the entrance so when you do jam the door with your foot you can easily grab your weapon and use it on your intruder making it easier to close the door, and call for help.

• How the words “SHE”, “FIRE!” and “STOP!” can save your life.
• How to attract authorities and escape from an abductor when you’re locked inside the truck of his vehicle.
• Learn how to avoid the biggest mistake most people make when pulling out their weapon which causes their weapon to be used against them.
• Find out where the two safest rooms inside your home are in an event of a forced entry so the odds are in your favour?
• Learn the S.H.E acronym which represents the target areas that stops your attacker in his tracks and allows you to escape to safety.
• Plus tons of other information that will save your butt.

I have had a chance to sit in on one of TSD’s fantastic seminars, and see first hand the impact this class has on its female students. If any of us, or our loved ones have ever been in a situation that could have possibly taken your life, you know what I mean!! This system is for you, your daughters, mothers, and girlfriends. I watched girls smaller than me (I stand only 5’5), take down men my husbands size who is over 6 foot in height and over 200 LBS, so it doesn’t matter if you’re fit, or strong. I promise you will take from the TSD, strategies that will work, and keep you safe when it comes to protecting yourself. As soon as my daughter is old enough to learn this stuff, I will send her to TSD. to learn how to protect herself.
Sandie Martins Toner

Years of disappointment with traditional self defense systems. I thought there was no hope for me being petite (5″1 weighing 100 lbs) till I came across your amazing training system teaching the secrets of leverage. I now know I can protect myself from a bigger, stronger individual.
Nancy Boelter

You have given me the greatest gift of all, and that’s the gift of freedom. I do not live in fear any longer. After being attacked two years ago I thought I would live in constant fear. Through your passion and dedication you have showed me not only in how to overcome an attacker but also how to overcome any obstacle that comes my way in life. God bless you.
Jennifer Hawkins

Norm if you ever need a testimonial or someone to speak on your behave regarding your self defense system I am offering my voice. Your self defense program is unbelievable you definitely make people think outside the box when it comes to there self defense needs and open there eyes to the realities of how to use their environments as weapons at their disposal. Definitely not you’re typical women’s self defense program. You’re awesome!
Leanne Conner

I don’t often recommend courses unless I feel absolutely strong about them. Well I ordered The Women’s Ultimate Streetwise Survival Guide and the first thought was it was going to be like all the other traditional information on women’s self defense on the market. I quickly realized it was not. It was the best $20 dollars I will ever spend.
Elizabeth Castro

Your system is superb and powerful. Even if I can’t train with you physically your book is easy to understand and follow.
Mary Marsh

I am extremely impressed with the content of your book. You have shown me tactics that no one has ever thought of before turning everyday objects into weapons at my disposal.
2nd Degree Blackbelt in Tae Kwon Do- Amy Peterson

You have opened my eyes and given me REAL powerful self defense techniques. Thank you for your dedication in creating a one of a kind self defense system.
Ann Davis

This eBook is a god sent and has given me tools that I couldn’t of imagined. I know I could use and defeat a larger attacker with the techniques you have given me.
M. Mason

The simplicity of your TSD is amazing and that’s why it works. You can’t remember 20 different things when you’re out on the street. You know that with your experience and considered every variable when creating the TSD System thank you so much.
Nancy Pickett

Each chapter is laid out systematically leading to the next, in a simple and straight forward manner containing only what you need to know when it comes to your personal protection.

For the small one time investment of only $27.00 USD you get to know the secrets of women survivors. You receive piece of mind, confidence and that extra strut in your walk knowing that you can kick butt.

ALL SALES ARE FINAL

Non PayPal members send a check in US funds payable to

Norman Bettencourt
Send to the address below
2280 W. 3RD Ave
Vancouver, BC Canada
V6K 1L4
Make sure to include a note indicating what you have ordered.

Remember it’s not the size of the person in the fight, it’s the size of the fight in the person that matter’s.